Thursday, 12 December 2013

Gilbert & George!



Gilbert and George are a fabulously artist couple, who are known worldwide for their distinctive and highly formal appearance as much as their brightly coloured graphic-style photo-based artworks. They were listed as among the fifty best-dressed over 50s by the Guardian in March 2013. The suits they wear have become a sort of uniform for them, they rarely appear in public without wearing them. It is also unusual for one of the pair to be seen without the other. The pair regards themselves as "living sculptures".

Thank Thatcher For Art Boom, Say Gilbert & George
 "Left equals good. Art equals Left. Pop stars and artists are meant to be so original. So how come everyone has the same opinion? ... We admire Margaret Thatcher greatly. She did a lot for art. Socialism wants everyone to be equal. We want to be different." -
Gilbert & George are an oddity in the artistic world because of their openly conservative political views and their praise for Margaret Thatcher George claims never to have been anti-establishment. They love Margaret Thatcher. as they say it was her who helped to get living artists recognised and make them money - "Because she deregulated everything, so they could become rich, the artists, for the first time. Before that they had to be art-school teachers mostly."




The couple are best known for their huge artworks which started mainly in black and white but as time progressed primary and secondary colours were introduced to them –this has inspired my stained glass window experimentations- they proceed to use a range of colours and often overlayed their works with black grids made of longitudal  and latitudal lines. Their many works have addressed a variety of subject matter such as religion and patriotism but has had mixed reviews as a result of this.
The couple referred to their works as sculptures although most of them weren’t, between 1970-74 they also produced many drawings referred to as charcoal on paper sculptures to expand their identity as ‘living sculptures’. Their own desire to create an ‘art for life’s sake’ and an ‘art for all’ expresses their beliefs that art can break down all barriers.

Their attitude to religion as a whole was hugely negative as a homosexual couple they looked to religious views and were disgusted by them. They stated “THE POPE SHOULD BE DRAGGED TO THE COURT OF HUMAN RIGHTS AND DEALT WITH LIKE MILOSEVIC. HE SAYS THAT HOMOSEXAUL PEOPLE ARE INTRINISICALLY DISOREDERED. HE HAS CAUSED DEATH BY RESFUSING TO ALLOW THE USE OF CONTRACEPTION”


The couples view of religion is evidently shown in the below piece, with the crucifiction of jesus being one of the main themes within the image they are advertising the death of Christ and are showing this as one way to ‘ban religion’. The colours used are hugely significant to this piece as red is the colour associated with passion, and hell, and they are therefore showing that they are passionate about Jesus dyeing and insinuating that he went to hell when he died, the colour is again symbolic as red symbolises anger and the expression shown on Gilbert and Georges faces are clear anger at religion, they are also in black and white which could symbolise them being branded by old outdated religion.


Their works are often compared to those of Andy Warhol in his 
Pop Art days due to their use of colours etc.




Only in my home town of Liverpool would you find a street 
entertainer who is influenced by Gilbert and George



Brands With Similar Target Demographics!


I have been researching into brands with a similar target demographic to myself and have found that Givenchy have the same target demographic of both male and females aged between 15-30 with interests in urban music, street art and fashion. I have created a mood board inspired by Givenchy to influence me when designing my statement tees.

Target Demographic!

The target demographic for statement tees will be both male and females aged between 15-30 with interests in urban music, street art and fashion. They will have a strong interest in key fashion trends and the statement tee is one of the biggest trends this season looks set to stick around for many seasons to come, they will wear the tees as casual wear and occasional wear as it is a very strong but versatile piece.

They will be interested in and influenced by designers such as KTZ, Givenchy, amongst other designers who are up to date with the urban trend, they will listen to artists such as Jay Z, Kanye West, Rihanna, and Rita Ora, and will therefore be influenced by their styles.

The people within my target demographic will be in full time employment and will be earning £35,000 plus,  they will spend huge amounts on clothing each year to keep up to date with each season and key trend, they will pay anything between £75 and £500 on a statement tee.








My target customer will be a trend hunter who will enjoy traveling the world and fashion weeks picking up the key trends and styles as they go with maybe a little clothing, when they can’t travel due to work commitments they will enjoy browsing online to find the best picks of the key trends. They will be involved in the music scene and will spend most nights dining out or at concerts etc.

The Beckham boys are my ideal secondary target market!

My secondary target market will be under 15 with parents that are style savvy and like to be seen with their children dripping in the latest trends, they will tend to live the good life in their city centre penthouse. They will be keen on technology and will be constantly browsing instagram and twitter for the latest trends and designers, they will be privately educated with likewise children. 

Thursday, 5 December 2013

Range-Plan For T-Shirt!


The theme of my second range plan is stained glass windows, the image of the stained glass window was taken by myself in my local church. The range plan doesn’t have a coherent colour scheme but I believe that all the colours used work together harmoniously. I have chosen this print as I believe it to be on trend and can be manipulated in many ways -as can be seen in my print experimentations- and gives the tees the urban edge I wanted. These designs have been influenced by the work of Karla Spetic as I like the ways in which Karla used the block colouring of the stained glass design to bring two trends together. The tools I used in this range plan where my own photography and Photoshop, on Photoshop I used many editing tools such as hue/saturation and brightness/contrast. I think this range plan has had a positive outcome but the tees may not appeal to all of my target demographic as I believe some to be too masculine and others to be to feminine. 

Mood Boards!



More mood boards I created using my print experimentations.

More Print Experimentations!







These are my print experimentations for my statement tees, I have used my own photography from my local church. I was inspired by Karla Spetics Religious collection but have altered her idea of making the stained glass window the inspiration for her women’s-wear collection and have used the idea to produce my own statement tee collection but have experimented more with colours and editing tools. I feel these colours work well and would be effective on a statement tee as they are eye catching, I believe this print will work better printed all over the front panel or the sleeves of a tee to create a statement and look aesthetically pleasing to the eye of any trend hunter. I believe this print is on trend due to the electric colouring but the black and white print is just as on trend and could be worn with anything making it the most versatile print out of all my experiments.

Mood Board!

Mood Board using my own photography from Liverpool Anglican and Liverpool Metropolitan Cathedral's.