The target demographic for statement tees will be both
male and females aged between 15-30 with interests in urban music, street art
and fashion. They will have a strong interest in key fashion trends and the
statement tee is one of the biggest trends this season looks set to stick
around for many seasons to come, they will wear the tees as casual wear and
occasional wear as it is a very strong but versatile piece.
They will be interested in and influenced by designers
such as KTZ, Givenchy, amongst other designers who are up to date with the
urban trend, they will listen to artists such as Jay Z, Kanye West, Rihanna,
and Rita Ora, and will therefore be influenced by their styles.
The people within my target demographic will be in full
time employment and will be earning £35,000 plus, they will spend huge amounts on clothing each
year to keep up to date with each season and key trend, they will pay anything
between £75 and £500 on a statement tee.
My target customer will be a trend hunter who will enjoy
traveling the world and fashion weeks picking up the key trends and styles as
they go with maybe a little clothing, when they can’t travel due to work
commitments they will enjoy browsing online to find the best picks of the key
trends. They will be involved in the music scene and will spend most nights
dining out or at concerts etc.
The Beckham boys are my ideal secondary target market!
My secondary target market will be under 15 with parents
that are style savvy and like to be seen with their children dripping in the
latest trends, they will tend to live the good life in their city centre
penthouse. They will be keen on technology and will be constantly browsing
instagram and twitter for the latest trends and designers, they will be
privately educated with likewise children.
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